Finally, A Beer Brewed Specifically For Drinking In The Shower Before Going Out

January 3, 2017

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Shower Beer is a collaboration between Swedish creative firm SNASK and Stockholm based beer makers PangPang Brewery. Each small 18-centiliter (6-ounce) brown bottle contains a 10% ABV pale ale, and is made for drinking in the shower and getting ready before going out. Of course, if you shower anything like I do (read: for at least thirty minutes), you're probably going to need a six pack. That's why I fill my toilet tank with ice and use it as a cooler.

We wanted an idea, a concept, something bigger than just the actual beer. Something that could kickstart the night and act as your power up while fixing your hair and listening to "Dressed For Success" on repeat. ...We chose to create the Shower Beer. A sweet but strong pale ale in a 18 cl small bottle meant to gulp in three sips while standing in the shower getting ready for the night. It will of course also work to start the night in any bar alone or with your friends.

First of all, any beer is a shower beer if you drink it in the shower. I've even had shower cocktails before, and, if we're being completely honest, shower Taco Bell and McDonald's. What? There's no shame in my game. There is rotting meat clogging my shower drain though.

Thanks to Luc, who informed me he once ate an entire banana split in the shower and has officially moved up six places on my Wall Of Heroes.

  • lasthought

    So I was able to gather some more information about this product.
    First. It is a real drink!
    Second. $12 each bottle!
    Third. They sold out almost instantly over in Sweden.
    Fourth. The company is investigating how much it would cost to ship here to the States as booze tax is Sweden is insane!
    Fifth. I want some so bad!

  • asadachi

    Interesting, I do this every now and then, but don't need a special beer for it. Just grab a bottle and go for it.

  • turkey86

    Jackass

  • larry cornwater

    I prefer a 12 oz can of Pabst Blue Ribbon.

  • dougfunnay

    mmmmmm warm pabst.......

  • The only time I drink alcohol in the shower I'm curled up in a ball and crying.

  • I love everything here. Still crushing it, GW. Happy New Year, bud.

  • Part of the "everything" was drinking in the shower. To be clear. Big fan.

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