This is the LEGO minifig hair inspired bicycle helmet created by European creative agency DDB to get kids "excited about bicycle safety." I'm going to be honest, getting excited about any kind of safety is an uphill battle. Safety is inherently not exciting. Danger -- danger is where the thrills are at. My mom could buy me the coolest astronaut bike helmet and I'd still hide it in the garage before a bike ride. Hey you -- light my sweatshirt on fire and film me while I bomb this hill.
Keep going for a video of the helmet's creation.
Thanks to Pesche, who takes bicycle safety so seriously he installed a seatbelt. *bring bring* That was me ringing my bell.