This is the giant Cheetos Cheese Puff some lucky snacker found in a bag. It is like finding one of Willa Wonka's golden tickets but with no tour of the Cheetos factory afterward. Fine, it is nothing like finding a golden ticket. There's actually some speculation Chester Cheetah got his tail stuck in a piece of machinery at the plant and this is the result. I would still eat it though, just for the record. Also, how the hell did that thing not break in the bag? I can barely find a bag of chips that hasn't been crushed to the molecular level and this guy manages to pull out a foot-long cheese doodle? I need to start living a cleaner life.