Some theaters in China are experimenting with "bullet screens," a service that allows moviegoers to text messages on screen while the movie is playing. You know, because I care what the person next to me is thinking. God willing, they'll at least have their phones on dim and silent. But I doubt it. *spams screen with emoticon penises*
If you're sensitive to people using their cellphones during a movie, then going to the movie theater in China would be far from relaxing experience. Rows of underlit faces and chiming ringtones punctuate the show, despite requests asking patrons to turn their phones before the movie begins.
The inspiration behind the idea appears to be that it mimicks that of watching a movie on mobile media, which is how most Chinese people watch films, with people sending messages about what they like or dislike about the movie.
"People like it right now, as it's a new thing,"...."In the long term, it might affect people's concentration. We are trying to continue with some bullet screen activities and play some films that young people like. Time will tell."
My God that sounds awful. A movie with constant text messages appearing about what the other people in the theater like and don't like about the movie? You know what that sounds like? "The world's shittiest episode of Mystery Science Theater 3000?" EXACTLY.
Thanks to Lindby, who prefers to be the only one in the theater. Same.