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New Line Of Transformer Toys Transform With No Effort

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Hasbro has announced a new line of Transformer toys that abandon the old, complicated transformation process and will instead transform with "the push of a button or flick of the wrist." Why? I'm not sure, but I think it's either because kids are getting lazier or Hasbro's getting cheaper (I suspect both).

The new look should help bolster retail sales, said Jaime M. Katz, an analyst at Morningstar, adding that redesigns are expected these days. "Toys were much simpler 30 years ago," she said. "Everything has to keep evolving."


The toys' streamlined transformations also address the need for instant gratification sought by children today, she said. "A toy like this gets them where they are going faster."

Hasbro will continue to make complex Transformers for adult fans who have collected the toys since their inception 30 years ago. But the new design is intended to re-engage parents and children, who found the transformations too challenging.

First of all, no, toys were not much simpler 30 years ago. 30 years ago toys were so complicated you weren't even sure how to play with them. ESPECIALLY Transformers. You know how many times I tried tearing the arms off Optimus Prime because I couldn't get them to fold back in? Probably just as many times as I swapped torsos and legs on my G.I. Joes. Tehehehe, Destro you have a lady bottom!

Thanks to Marc J, who agrees this pandering to kids' need for instant gratification is going to backfire in the long run.

There are Comments.
  • Circuitica

    It's because kids are simply lazier and more simple-minded today. It's sad.

  • Rick_McRockock

    This is a toy targeted at 5 year olds... and it's a "smash and change"... with the nature of this kind of toy I wouldn't expect a fully articulated highly detailed transformer...

  • Imadethisnameup

    I love how it's only, what has to be, fully grown men that are upset about this.

  • Shock

    They had these already when i was a kid they were the "Beast Wars" line of transformers that would transform on a spring loaded switch. The cost was the robot mode looked like shit most times.

  • guest

    This is exactly what I came here to say!

  • Brightshark

    ???? None of my beast wars had(have) a switch. I transformed them just like the rest.

  • guest

    not just a switch sticking out, It was like the tail...I had a bat and a gator that did it that way

  • Lonestar775

    Yea it was only certain lines of the beast wars ones that changed with a button/switch. I had a few, only one I can remember the name of was Terrorsaur. They definitely existed though.

  • john jeeves

    first transformers that dont even transform now this bollocks, i was really hoping for some great dinobot toys to go with the new film but i doubt that will happen

  • fart

    So... they're rebranding Gobots? Why?

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