This is the Scentee smartphone attachment and app. It's a real thing. The concept is that since scent plays a roll in the perception of taste, by smelling something delicious while you're eating something bland (i.e. rice), you can trick your body into transforming that rice into a better tasting meal. Of course, I'm not really sure why you need a smartphone for the process. Why not just huff the scent cartridge before taking a bite? What does the smartphone do? How is this different than a steak-scented air freshener? Actually, you can use an app to create scent notifications for things like emails and text messages. Is your ex calling? Have it blast a shit cloud! That said, smelling something while eating something different really does change your perception of the taste, I've done experiments before. Don't believe me? Here -- tape this piece of hamburger under your nose and eat this cereal. "This tastes like dog food." Ahahahahhahah! See? It was cat food.
Hit the jump for a video demo.
Thanks to me, for learning in college that if you microwave a frozen pizza and smell it while eating a piece of cardboard you can save the real pizza for breakfast tomorrow.