Amstel Pause, A Vending Machine That Awards Free Beer For Standing Still For 3-Minutes To Clear Your Mind

August 23, 2013


This is a video of the Amstel Pause vending machine installation in Bulgaria. After a person walks up and pushes the button, they have to stand still and relax for three minutes, at the end of which they'll be awarded with a free beer. Try to take a phone call while you're waiting? NO BEER FOR YOU. The concept was designed to encourage people taking a few minutes out of their day to clear their minds, then immediately cloud those minds back up with booze. Smart!

An average of 84 people took part each day with a total of 1,344 beers dispensed, resulting in 4,032 minutes (more than 67 hours) of rest.

So what's the rule on coming back for multiple beers? I only ask because I have a pair of cargo pants that can carry like six cans. Plus I'm great at doing nothing. Of course I don't like standing though, so that machine better be wheelchair accessible.

Hit the jump for a video of the machine doing its thing.

Thanks to E V I L A R E S, who's so evil he waits till somebody's three minutes are almost up then pushes them so they have to start over. You're sick!

  • Matty Spinny

    buy a cardboard cutout of someone put it infront of this thing and drink beer every three min. i win

  • Ryan

    I'm seeing a line-up of homeless people who have nothing else to do, but stand around waiting for free beer!

  • Max Baldwin

    Reasons why Europe is better than the United States 1) Higher education test scores. 2) Beer vending machines.

  • juolopukki

    Sadly it's not like that in whole Europe. For example, Finnish alcohol laws are getting shittier every year.

  • Stop wrecking our illusions!

  • SuperFRANK

    Amstel tastes like asshole anyway, that's why they give it away for free.

  • That line would take FOREVER.

  • Still faster than Wal-Mart.

  • joevsyou

    right about that one

blog comments powered by Disqus
Previous Post
Next Post