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DVD Looks & Smells Like A Pizza After Being Played

dvd-pizza.jpg

This is a DVD with a special heat-activated label on top that changes from black to a photo of a pizza and smells like a pizza when heated up in your DVD player. When heated up in a toaster oven? It smells even better.

In partnership with 10 local video rental stores, Domino's printed special labels with flavored varnish on movie discs including Argo, James Bond, and The Dark Knight. As the discs heat up, the label's movie title is gradually replaced with an image of a pizza. And, once the movie is over and the disc is removed from the player, the user is also treated to the smell of fresh pizza along with the message: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."

I mean, cool idea, but the problem is you should try to sell the pizza BEFORE the movie. By the time I'm getting around to watching another movie, I'm not even going to remember that pizza DVD. And I'm not just saying that because I only average watching like two movies a year, but I don't like to watch popular entertainment because whenever I think I've come up with an original idea it turns out I just saw it in a movie a month ago. I GOTTA KEEP MY BRAIN FRESH. "Your brain is stale." Even a zombie would spit it out.

Hit the jump for a video of the DVD magic in action.

Thanks to MonkeyswithGuns and Claudin, who agree PIZZA IN THE MORNIN', PIZZA IN THE EVENIN', PIZZA AT SUPPER TIME -- WHEN PIZZA'S ON A BAGEL, YOU CAN EAT PIZZA ANYTIME.

There are Comments.
  • Emmitt Morgans

    I've seen 'Skyfall' and I'm a huge James Bond fan, so why have I not seen 'James Bond' yet!?

    More importantly: why haven't I even heard of it!!?!?!

  • Guest

    Wow, you're a huge tool. Yeah there isn't a James Bond movie called "James Bond" but if you say that, people still know what you are talking about. There's only one new Batman movie with the word "Batman" in it but people still call the Dark Knight "Batman".

  • Brant_Alan

    I'm pretty sure I remember the Pizza scented scratch and sniff stickers and they didn't even remotely smell like a pizza. They smelled like a 6 year old's dirty fingers if I recall correctly.

  • BeefSupreme

    i remember when porn mags did the scratch and sniff thing. deff. not a 6 year old's finger. (60 maybe)

  • Guest

    This seems more like torture, I would prefer to eat my pizza during a movie instead of smelling it throughout the film.

  • gooch

    Now make a girl that turns into a pizza afterwards. The real story is that they found 10 video stores to partner with.

  • Closet Nerd

    They should do that with the TMNT dvds. They'd practically sell themselves.

  • TheOtakuX

    I'd buy that for approximately 10-20 Dollars! More for a box set.

  • Closet Nerd

    i got the trilogy on bluray, and they do look like pizzas

  • Sergeant_Poop

    Were there greasy fingerprints on the discs? Because there were on mine and I was confused.

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