These are Invisiplug wood grain surge protectors. They're designed to blend into wood grain flooring and not be such an eyesore. They make the perfect ironic statement for that hipster living room that's all tile. Still, even if you do have wood grain floors that actually match the power strip, it's not like any of the cords you plug into it are going to be invisible. Hey, it might as well all look like shit -- that's my motto.
Thanks to Bryce, who covered a surge protector with carpet and created a fire hazard.