This is a box of Aperture Laboratories brand cake mix. Apparently it comes with everything you need to make the cake in the picture, except the cherries. Of course a bunch of people on Amazon gave it 1-star for being a lie (LOLOL -- you guys!), so who knows. I think it's just a $20 novelty box of cake mix. Which, as far as cake mixes go, is pretty steep. Back me up, Betty Crocker. "I'm even cheaper and better than she is." DUNCAN HINES YOU STAY OUT THIS. "Teeheeheeheehee." No laughing Doughboy, you're next.
Thanks to jjjeremiahz, who was never tempted by cake in the first place because he's a pie guy like me.