French beekeepers in the town Ribeauville noticed their bees started producing blue, green and red honey this summer and they couldn't figure out why. Turns out it was bee-cause the lil stingers were eating the waste from an M&M factory. Hell, I'd eat the waste from an M&M factory too!
The company subsequently published a statement in the French paper La Monde saying it would store all waste from the Mars factory in airtight containers, and process it promptly.
The honey, which is unsellable, and is likely to produce more problems for the beekeepers following a harsh winter and the continually rising bee mortality rates.
Not gonna lie, at first I thought the colored honey was just a marketing gimmick like the green and purple ketchup Heinz tried selling a decade ago. What a disaster that was. In related news, my dog ate a whole bag of Skittles one time and shat solid orange for two days straight.
Hit the jump for a BBC news report.
Thanks to Saif and Ross, who prefer their honey GOLDEN. Me? I prefer my honey boo boo.