So here's the OFFICIAL reveal of DC Comic's new logo for a number of its franchises. As you can see, they're not nearly as painful as previously expected, but still kinda iffy. Come on -- nobody wants to share a similar looking logo as the Green Lantern! Per waaaaaaay too in depth analysis:
"We didn't want a static logo, but a living identity that could capture the power of our characters and storytelling," says Amit Desai, senior vice president of franchise management. "What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there's a secret identity. When you think about Vertigo, it's this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There's more than meets the eye. You have to take a closer look to understand the richness of our characters and stories."
Ah yes, the ol' dual identity logo -- I see now. "See what?" A pair of boobies peeking out from behind my browser window -- I'm gonna click em! "Don't do it, it's a malicious pop-up!" AAAAAAAAAAH, I know but I can't help it! *CLICK CLICK CLICK CLICK CLUCK CLUCK CLUCK* "...Was that a chicken?" No clue but my computer did just blue screen.
DC Entertainment Reveals Its New Identity [fastcompany]
Thanks to Carlos and Manera, who agree all the best logos have penises hidden in them somewhere.