Because everyone was all, "oh no you di-in't!" when Netflix announced their price-hike, the company has decided to split into two parts in a feeble attempt at damage control. The streaming company will still be called Netflix, but the DVD-by-mail portion will now be known as Qwikster, and will soon incorporate a video game upgrade option but NOT a price downgrade option. No word if they plan on rolling out a "curtained back of the rental store" porn service, but I'm not touching those discs if they do. Well, not without my gauntlets on anyway.