Using word blocks to press things into people's skin so they walk around as free advertising: good idea. Using red-hot metal to press things into people's skin so they walk around as free advertising: better idea.
The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette".
Pretty clever, right? It is. Of course, it only works on women (and men) already wearing short shorts (or less), so you can forget about all the ladies in mom jeans doing your advertising for you. "BUT I LOVE WOMEN IN MOM JEANS!" Dude you'd love a woman in a parka and ski mask, stop acting so desperate.
Thanks to Jody, who found out the hard (read: purse to the head) way that "I was trying to read the advertisement!" is a poor excuse for trying to stick your face two-inches from a woman's ass. Trust me, "I was trying to smell a fart" doesn't work either.