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ADT Scares Apartment Renters With Pop-Up Package In Attempt To Sell Security Systems

October 4, 2010 / aaaaahh, alarm, antrax!, box, boxes, breaking and entering, breaking the law breaking the law, clever, home security, i like it, iffy, marketing, not cool, packaging, questionable, scarring, security, smart, the call is coming from inside the house!

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ADT recently ran a marketing campaign in Chile in which they slid pop-up boxes under people's apartment doors to make them think somebody was in their place while they were gone. Scare tactics -- I like it!

When not held flat, the boxes pop open to a cube, allowing them to be inserted under doors to lie in wait for the returning home owner. The owner sees the terrifying sight of something that has gotten inside your home without your consent. To compound the brief moment of horror, it bears the slogan "Breaking into your apartment is easier than you think" next to the ADT logo.

No, breaking into an apartment is not easier than I think. I know how easy it is. And I'm not just saying that because I've broken into my fair share of apartments, but I do have two trash bags and a Target bag filled with women's underwear. So yeah, make of that what you will (help -- I'm trapped in somebody's dryer).

Crappy video explaining the marketing campaign after the jump.

ADT Ad Tries to Convince You That Someone Broke Into Your Home [geekosystem]

Thanks to ultrapony, who, for two tips in one day, gets to be my new mount. Congratulations, prepare to be whipped.

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