The Bloom grocery store chain, part of Food Lion, erected the giant sign at 1220 River Highway, between a Shell gas station and a storage facility, to promote its new brand of beef. It'll disperse the scent during rush hour, from 7 to 10 a.m. and from 4 to 7 p.m., every day until June 18, and is visible to drivers heading west, toward Catawba County. It pairs the smell with a big visual, showing a giant piece of steak and a French fry on a giant fork, and is one of the first of its kind in the country.
Wow, that sounds disgusting. Disgustingly delicious! No, just disgusting actually. Especially considering I just poured forty gallons of hydrogen sulfide and a dozen skunks in the scent-machine. *sits back and waits for steaks to go on special*
Thanks to sally, who invented scratch-and-sniff billboards years ago but were banned after too many people fell to their deaths trying to climb the ladder.