This is a meaty billboard in North Carolina that wafts the smell of cooking steak to passing drivers. But I'm allergic!
The Bloom grocery store chain, part of Food Lion, erected the giant sign at 1220 River Highway, between a Shell gas station and a storage facility, to promote its new brand of beef. It'll disperse the scent during rush hour, from 7 to 10 a.m. and from 4 to 7 p.m., every day until June 18, and is visible to drivers heading west, toward Catawba County. It pairs the smell with a big visual, showing a giant piece of steak and a French fry on a giant fork, and is one of the first of its kind in the country.
Wow, that sounds disgusting. Disgustingly delicious! No, just disgusting actually. Especially considering I just poured forty gallons of hydrogen sulfide and a dozen skunks in the scent-machine. *sits back and waits for steaks to go on special*
The Steak-Scented Billboard: Advertising's Stinking Future [gizmodo]
Thanks to sally, who invented scratch-and-sniff billboards years ago but were banned after too many people fell to their deaths trying to climb the ladder.
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