Chrysler Group is trying to better define its various brands and products as it attempts to claw back lost market share following years of slumping sales and financial cutbacks that ultimately ended in bankruptcy.
Photographs don't really do justice to Furious Fuchsia, Chrysler spokesman Dan Ried insisted, while acknowledging that fuchsia might seem an odd color choice for a male-oriented car.
"I saw it in person and it actually looks pretty cool," he said. "It's tough to capture how it looks in the daylight."
No, it's not hard to capture. It looks pinkish-purple. Now listen, Dodge, I'm not one to tell somebody how to run their business, but you're doing it wrong. You want to succeed in auto making I've got two words for you:
Lean manufacturing HOVER CARS. Trust me, put all your eggs in that basket.
Thanks to JOeyKy, who tells women he rides his bike everywhere because he cares about the environment even though I saw him on Operation Repo.