China recently decided to change the name of the famous 'Southern Sky Column' in Zhangjiajie, Hunan province to 'Avatar Hallelujah Mountain' in order to
honor James Cameron's blue kitteh blockbuster garner some tourism. Clever, China, clever.
Avatar has become the most popular film ever in China, making $80m (Â£50m) at the box office so far.
"Many pictures he took then become prototypes for various elements in the Avatar movie, including the 'Hallelujah Mountains'," Reuters quoted the website as saying.
The renaming of the mountain is one of the several attempts by Zhangjiajie to capitalise on the success of Avatar.
The municipal government website has also adopted the slogan "Pandora is far but Zhangjiajie is near", while tourists are being offered tours of the locations which allegedly inspired the film, Reuters reports.
Listen China -- you want to really capitalize on Avatar's success? Bootlegging. It's a no-brainer!
Thanks to Jenn and daniellejuice, who kept getting up to use the bathroom and buy candy and completely ruined my chances of recording a quality bootleg.