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Glowing Booze!: Electroluminescent Bottles

November 16, 2009 / alcohol, bar, bartender, booze, boozehound, chug! chug! chug!, drinking, eh, gimmick, hmm, lights, liquor, marketing, pbr and a jim beam shot for $7, selling like hotcakes, selling stuff, sure why not, waste of batteries

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Apparently battery-powered illuminated liquor bottles are becoming all the rage. They're supposed to grab your attention when you're trying to decide what to order at the bar. Yeah, TOO BAD I ALREADY KNOW WHAT I WANT (one of everything -- and keep the cherries coming).

Ballantine's new "Listen to Your Beat" campaign includes an electroluminescent label with graphic equalizer display. Designed by London-based "The Core," this label is more evidence of a trend towards animated, self-illuminating liquor labels. Similar to these battery-powered T-shirts, audio references seem to occur frequently in youth-oriented liquor packaging. (The J&B bottle above is another example.)

You know if you really want to sell liquor you don't need ridiculous gimmicks like light-up bottles. No, what you need is me. I could sell firewater to a teetotaler AND get him to drink it. CHUG! CHUG! CHUG! Aaaaaand you're vomiting on my shoes. Now wipe your mouth, we're doing it again.

Hit the jump for several videos of light-up bottles in action.

Electroluminescent Liquor Packaging [thedieline]

Thanks to twellve, who likes her liquor bottles the same way I like mine: filled with water and highlighter and lit up with a blacklight.

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