Kellogg's embarked on the project to reinforce that they don't make cereals for any other companies and to fire a shot across the bows of makers of 'fake flakes'.
Helen Lyons, lead food technologist at the company, said: 'In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg's corn flakes.
'We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else.
First of all, I'd like to point out that, unlike Helen Lyons, I would make a great food technologist. I don't even know what that is, but if it involves cereal and lasers I AM THE MAN FOR THE JOB. As a matter of fact, I just invented a new cereal just thinking about it. They're called Laser Flakes, and they're jam-packed with real bits of blinding laserbeams. Marshmallows? Hell no -- try cut up circuit boards. NOW WHO'S THE FOOD TECHNOLOGIST?!
Thanks to SONJEETA, who doesn't eat cold cereal because her refrigerator broke and the milk spoiled. I like milk chunks!