Move Those Buns!: Getting People To Use The Stairs Instead Of The Escalator
This is a video made at a subway station in Stockholm that asks the question, "can we get more people to choose the stairs by making it fun to do?" And the answer, amazingly, is yes -- by converting the stairs into a giant piano a la Big. Granted in the U.S. not a single extra person would have taken the stairs and at least two women would have called the cops about a possible bomb. Still, good going, guys, but I would have just turned off the escalator.