Gruesome: Billboards Bleed When It Rains
An ad agency in New Zealand made a series of billboards that remind drivers to slow down and "drive to the conditions" during the rainy season. The billboards, which feature a young person's face, start bleeding whenever it rains.
"The advertising agency that came up with the sign says the goal was to reduce the road toll by creating maximum awareness through unease."
Unease is right, I can barely look at my monitor, let alone the road. HOLY SHIT I'M DRIVING.
Bleeding Billboard [buzzfeed]
Thanks to towhee, who just pulls over and makes out whenever it rains. Oooh la la.