By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.
"Imagine Greater" will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.
I didn't actually bother reading any of that, but I think it said something about becoming a much more generic cable station and not playing reruns of Star Trek: TNG anymore. Smart move. And speaking of which, rook to D2. Checkmate, bitches!
Thanks to big jerm and Mike, who were going to change their names but realized they'd have to get new vanity license plates and decided against it.