Cool: Augmented Reality Advertisements
MINI recently ran an augmented reality advertisement in several German automotive magazines (Auto, Motor und Sport, Werben & Verkaufen and Autobild). You head over to the MINI website, flash the print ad in front of your webcam (while doing a striptease -- ladies only, please) and TA-DOW -- a 3-D MINI appears on your newfangled typewriter screen. Go here to print out the ad as a PDF and then head here to try it for yourself. I tried to do it but I can't read German and get easily discouraged so I bailed. Besides, I'm waiting for some augmented augmented reality ads. You catch my drift? I'm talking boobs. Big-ass fake ones.
Hit it for another picture and a video of the making of the ad.
mini augmented reality ads hit newstands [technabob]
Thanks to Romeo, who you ladies would be lucky to have augment your reality.