On firemeetsdesire.com, Burger King takes pains make satire of the "sexy is serious" stylings of other fragrance campaigns, offering this description of the scent against a chic black background: "The WHOPPER sandwich is America's favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat."
Alternatively, just rub yourself down with an actual burger. Hello ladies! What, you never seen a guy with a pickle on his neck?
Thanks to Rosie, Jaik and Thomas, who are waiting for eau de chicken nuggets. And Daisy, who stresses NO, NOT THAT DAISY!