Call me old-fashioned, but I still read books. Big ones with lots of words. And typically I just use a bill I'm not going to pay or a piece of toilet paper to mark my page. Or, if I'm desperate, I'll just dog-ear the hell out of it. Well now a group of designers have developed the ABRACADABRA bookmark. All you have to do is squeeze the air filled bladder, and BA-BOOM!, your book explodes open to the right page, showering you with torn pages. Just kidding, it just transfers the air to the other air chamber and makes a little space where you left off. I know, my design was way better. And what's up with the copy there in the graphic? First, I doubt Aladdin would appreciate someone squeezing his tube any time they want to get their read on. And secondly, the copywriter who wrote that thing about "starting the story that leads you to a whole new world" should be fired for being high at work.
Puffy Bookmark [yankodesign]