Despite Steve Job's accusation that "people don't read anymore", I still do. Today it was the back of a cereal box, yesterday it was a nudey magazine I found under my roommate's bed. Being such an avid reader, I need a good place to store all my literature. Enter the Elastic Bookshelf. Designed by Arianna Vivenzio, the form fitting shelf consists of an elastic band stretched over two pegs. I love it, so simple. Just make sure to hit studs when you're putting up the pegs or the bookshelf will transform into all your shit on the floor.