Okay, the clock doesn't actually shock you in the traditional sense. It just makes crackling and buzzing electrical noises to wake you up. It also has a little lightning show in the glass tube when the alarm goes off. It costs $60. Now call me crazy, but who the hell wants to wake up to the sound of electrical discharge? It might as well be gunfire and explosions. Stupid as it is, I'll still take it over my current alarm any day. Which is a cat licking my face with the same tongue he just used to give the other cat's a-hole a good spot cleaning.