Jun 11 2007Importance Of Seat Belts


This is a PSA on the importance of seat belts. I'm a little curious how they managed to film it though. Either they've got some really good special effects guys or they just murdered two people.

Watch the video after the jump.

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Reader Comments

Holy shit.
Tat's one nasty concussion...




I like this. We should get seat belt commercials like that here. All we have is "Click it or ticket."

Reminds me of the VW "Safe Happens" commercials. I like those too.

I like crashes of any kind really.

Too bad this shit would be "too real" for the States.

"So, you want us to drive down the street without seatbelts and then you'll simulate the crash with dummies or something?"

"Yeah, something like that."

They should air this in the US but we're too damn pussy to do it. Ooh censors, ooh graphic, oh whatever. Like those dumb "Click it or ticket" things do any good...

This is a great commercial...

and so is this


Hmmm.. that's not graphic at all compared to the road safety horror's that we all had scar(r)ed into our brains when we were children.
Tufty the squirrel,
The Green cross man (Dave Prowse aka Darth Vadar)
Oh but this graphic horror
uughh i can't watch....

Okay the last one had less to do with road safety than it did to point out the dangers of going anywhere with a man who promises to show you his "puppy"...

No wonder they crashed, they were driving on the wrong side of the road ;-)

that must hurt :s

More like the importance of not driving passenger-side.

"No wonder they crashed, they were driving on the wrong side of the road ;-)"

Candy-glass windshield, I suspect.

psssh!...women drivers!.....

Why didn't the airbags deploy? Seems that the real problem here is chopshop.

"Click it or ticket" is nothing more than a revenue enhancement program -- just like seatbelt laws are.

There is nothing about "safety" when it comes to the government trying to preserve your life. They have but one motive and one motive only -- revenue enhancement.

Note how they boast about the "record number of tickets" in the most recent campaign here in Colorado http://www.denverpost.com/search/ci_6085205

According to this flyer from the CO DoT http://www.dot.state.co.us/TrafficSafety/SeatBelts/clickbro06.pdf the minimum fine is $18 which would mean that 11,403 citations would glean a MINIMUM of $205,254. That does not count other fines which have minimum amounts as high as $58.80; and that does not include other court costs and "assessment" fees you also have to pay.

The longer you live, the longer you work. The longer you work the more taxes you pay. You see, live taxpayers pay taxes year after year; dead ones pay only once.

So the next time you belt yourself in, think about what it is really all about -- the money.

I am a firm believer in seatbelts and wore one religiously long before the government told me that I had to. I still wear them, not because I HAVE to, but because I WANT to. I firmly believe, though, that those who do not wish to wear them should not have to.

The Supreme Court has ruled that the government has no duty to protect any individual nor to prevent any crime. Yet here they are protecting people from themselves while insulating themselves from lawsuits under "sovereign immunity" if they fail to proptect you from another person's actions.

@#9, I lol'd.

Anyway, I thought that was great. Especially when his hand started flailing around after his head smashed into the windshield. I couldn't stop myself from laughing.

Now that is a real PSA... none of this stupid shit they show here in the US that tries to be cute.

Australian smoking ads are pretty awesome too



Why can't the US get Michael Bay to do some seatbelt ads? The dangers of running into a tank maybe?

Well, Jim, you can pay taxes or you can pay tickets. The road's got to get paved somehow. Think of it as a stupidity tax. You know, like the lottery.

Well I'm going to go out on a limb here and say that they DO have good special effects and they did NOT murder two people. But yes, very good PSA. Obviously it's quite graphic, but I think it would make a lot of people think.

thats not the worst TAC ad ive seen, there was a one with a 12 yr old girl getting hit side on by a car when she was on a bike ( they do it in so mo so u can see every snap)

Yeah that's not the worst ad we have here in Australia... in fact that ones pretty f***ing tame..

for example



or if you are lucky you can find something on kids having their heads cracked open on the roads and having staples in their heads....


Actually thats a pretty tame TAC ad, there some much more impressive, "How the F*** did they film that" then that one.

Only one is dead, the other is a veggy.

I live in Ireland now and here they have some very disturbing ads funded by government as well. I hate watching them when the come on and on occasion even change the channel for a while until they are over:



This is by far one of the toughest ones to watch for sure:


Just thinking about it nearly brings me to tears because my son is the same age as the boy in the cmmercial.

"I am a firm believer in seatbelts and wore one religiously long before the government told me that I had to. I still wear them, not because I HAVE to, but because I WANT to. I firmly believe, though, that those who do not wish to wear them should not have to."

The problem with that is mandatory car insurance. If you crack your head open and/or die because you refuse to wear a seatbelt, it's not just your problem. I may also have to pay for it through higher car insurance rates. And they're already high enough, thank you.

^ ^ Yes, or if I drink and drive, slam into you, and you are thrown from the car BECAUSE YOU DIDN'T WEAR YOUR SEATBELT, I will be charged with murder. If I go down, I want it to be my fault, not yours.

they do it all sow and cgi in the physical effects , DUH!

they do it all slow and cgi in the physical effects , DUH!*

Wow guys.... there were like a million diff ways to do this.

Afterwards fake crack graphics


Him just moving his hands like a drowning idiot with a little pellot in the window to blow at just the right time.

the video shows some dogs humping each other. Is there something wrong?

It is okay if this gives me a boner?

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