Elio Linea reinvents the watch
Elio Linea is a watch that shows time based on your position in a predetermined period of time. So instead of saying it's noon, it'll say you've got about 2/3 left until you hit noon. It's basically a progress bar for how much time you have left until a designated appointment. The watch itself looks beautiful, it's just unfortunate that it's so very pointless. Sort of like this hat I bought for my microwave. Sigh, what was I thinking?