From the Bling H20 website:
Bling H2O is the inspiration of Kevin G. Boyd, Hollywood writer-producer. While working on various studio lots where image is of the utmost importance he noticed that you could tell a lot about a person by the bottled water they carried.
In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation. Whether the bottles had a cool shape or came from an exotic island, none truly made that defining statement. Bling H2O was fashioned to make that defining statement. The mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market. Initially introduced to hand-selected athletes and actors, Bling H2O is now excitedly expanding it's availability. Bling H2O has been featured at many recent celebrity events including the MTV Video Music Awards and television's biggest event, The Emmys. Bling H20 is pop-culture in a bottle. But it's not for everyone, just those that Bling.
A bottle of this stuff costs $35. And by stuff I mean water. Because this is water. And it's $35. Per bottle. I'm not saying you're an idiot if you actually buy it, but odds are I wouldn't trust you around any children. Or a stove. Or anything even remotely fragile. And if its inherent stupidity wasn't clear enough, Paris Hilton was seen pouring a bottle of this stuff for her dog. That alone speaks volumes.