This clip is of an interactive advertisment planted in a busy subway (SMRT/SBS Transit) station. It's basically a projector showing ads on the floor with interaction with the people walking by.
The future of advertising? This is a video of Interactive ads that manipulate when people interact with them. The video goes through a few different ads and shows different possibilities, including a ripple effect when people step on the orange juice and others where people can kick and move objects. It's a neat technology and a shame it's being used for advertising. I've said it before and I'll say it again: porn!