Levi Shipping RFID-Tagged Jeans
Levi Strauss & Co. has announced that they are now shipping jeans and pants that are individually tagged with radio frequency identification tags. The company is in a testing phase with the RFID tags, sending the shipment to only one unnamed retail location in the United States. This announcement has generated concern from privacy activists about the implications of item-level RFID tagging. A spokesperson for Levi Strauss claimed that the tags will only contain stock information for the product, such as style, size, and color. As long as pants don't start calling my grandmother whenever I'm at the discount strip club alley, I'll continue to wear them.