Japanese Filmgoers to Smell Colin Farrell

April 20, 2006

smell.jpg A movie theater in Japan will begin pumping different smells into the audience to correspond with scenes taking place on the screen. Using technology developed by NTT Communications, seven different scents are released from a mix of oils stored in machines under the back two rows of the movie theater. The first movie to use this technology will be "The New World" in which a floral scent will accompany love scenes, peppermint and rosemary for sad scenes, citrus for scenes of joy, and new car smell for the scenes when Colin Farrell and Pocahontas tear up the streets of the new world in a bitchin' Trans Am.


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